By FWi staff
A FRESH initiative to help promote sales of British new potatoes is to be launched by the British Potato Council.
“Britains Free for Kids” campaign encourages supermarkets to display new potatoes with promotional labels.
Purchasers can apply for a ticket that offers children free entry to over 700 theme parks and visitor attractions across the country.
The initiative already has the backing of the major multiples.
Local independent retailers are also being encouraged to join the campaign.
The labels cost less than 1.5p each, and the BPC is providing point-of-scale posters free to those involved.
“The entire BPC early potatoes campaign is geared toward promoting fresh local produce which supports the core values of greengrocers and farm shops,” says Helen Priestly, BPC head of marketing and communications.
“The promotion is designed to assist the potato industry by working in partnership with supply chains so that sales of British new potatoes can be increased by 10% year on year,” she adds.
- Supermarket boost for early potatoes, FWi, 08 May, 2000
- Lack of support dismays new-spud growers, FWi, 05 May, 2000