Learn from Scots beef marketing

11 November 1999

‘Learn from Scots beef marketing’

THE rest of Britains beef producers could learn a lot from watching their Scottish colleagues, according to Scotlands rural affairs minister Ross Finnie.

He told the Outlook Conference of the Scottish Agricultural College that the marketing of Scottish beef was a model of good practice.

It had managed to brand itself separately and was consequently selling at a premium.

Many farmers were unaware of the type of specification they were required to meet in order to satisfy the consumers demand, Finnie said.

He explained that this failure to address market needs was the reason why he invited Allied Distillers chairman Andrew Dewar-Durie to take on a “non-executive role” in the sheep sector.

He pointed out that sheep production was running at four times the level of domestic demand with no clear overall strategy of how the surplus was to be exported.

See more