New tea marketing drive unveiled

04 July 1997

New tea marketing drive unveiled

The Tea Council unveiled the main marketing device in its tea-drinking drive at the United Nations Food and Agriculture Organisation conference in Bali. It comprises a new global generic logo and slogan to promote tea consumption as a healthy practice. It remains to be seen whether this will help smallholders in India, Kenya and other parts of the world.

  • Financial Times 04/07/97 page 33

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