23 November 1999
NZ group sells rivals’ kiwifruit
NEW ZEALANDs marketing group for kiwifruit, Zespri International, is selling competitors kiwifruit because of a shortage.
Zespri has been forced into the unusual arrangement by production difficulties and adverse weather conditions. It is to source the fruit from Italy and Iran.
The sourcing arrangement is also the first step by the marketing organisation to sell kiwifruit on a 12-month basis. The New Zealand season runs from April to October.
Last year, Zespri achieved record earnings of NZ$410 million (US$209m), making kiwi fruit New Zealands third-biggest export after dairy products and meat.
- Dream selling season for kiwifruit, FWi, 24 February, 1999
- Zespri rebranding for kiwifruit pays dividends, FWi, 12 March, 1998
- Financial Times 23/11/99 page 40