NZ group sells rivals kiwifruit

23 November 1999

NZ group sells rivals’ kiwifruit

NEW ZEALANDs marketing group for kiwifruit, Zespri International, is selling competitors kiwifruit because of a shortage.

Zespri has been forced into the unusual arrangement by production difficulties and adverse weather conditions. It is to source the fruit from Italy and Iran.

The sourcing arrangement is also the first step by the marketing organisation to sell kiwifruit on a 12-month basis. The New Zealand season runs from April to October.

Last year, Zespri achieved record earnings of NZ$410 million (US$209m), making kiwi fruit New Zealands third-biggest export after dairy products and meat.

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