Quality good – marketing bad

2 October 1998

Quality good – marketing bad

DAIRY producers must improve marketing skills, otherwise they wont benefit from producing the best quality milk in Europe, warned NFU president, Ben Gill, when he addressed producers at a Spotlight on Profit seminar at the dairy event.

"Dairy producers are no different from the rest of agriculture. They are not strong sellers. We need to move from a position of price takers to price debaters," he said.

"Milk prices have dropped by 30% and bank borrowings are increasing. For some producers the future is bleak.

"We need to increase our share of milk production within the EU and hold on to a greater share of added value," Mr Gill told the audience.

Every cost must be stripped from the industry and structures put in place to ensure producers can claim their share of added value. "We want to help government improve marketing structures so producers can claim a bigger share of the difference between farmgate, processing and retail price."

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