Tesco plots revival of English cherry

1 August 2001



Tesco plots revival of English cherry

By FWi staff

ENGLISH cherries, which have lost out to cheaper imports in recent years, could be on the brink of a revival, reports The Times

Supermarket giant Tesco is running trials in a secret location in Hertfordshire growing the fruit on a commercial scale.

If successful, it could reverse the decline caused by cheaper imports from America and Turkey.

The area under cultivation in England has fallen from 4072 acres in 1978 to 741 acres today. Production per acre has also declined.

• British public lack local knowledge, FWi, 01 June, 2000
• Bleak weather hits fruit and veg growers, FWi, 17 July, 1998
  
• The Times, 01 August, 2001, page 7