Tractor logo on milk cartons
7 February 2001
Tractor logo on milk cartons
By FWi staff
THE little red tractor logo is to make its first appearance on cartons of fresh milk the next few weeks, the National Farmers Union has announced.
From 19 February the British Farm Standard mark goes on cartons of fresh milk in Sainsburys supermarkets.
This comes one day after the union announced that the logo will appear on Perkins Frozen Foods.
Its British Made quality pork sausages, beef quarter-pounders and beef grillsteaks will be made from British meat reared to the little red tractors standards.
And on the same day, Associated Combinable Crops Scheme chairman Jonathan Tipples revealed that two major bakeries are about to carry the mark on bread.
The knock-on effect of that breakthrough means that the mark could appear of products which include bread, such as pies, sausages and stuffing.
Now 18,000 farmers, signed up to the National Dairy Farm Assured Scheme through milk buyers, are qualified to use the logo.
Around 7 billion litres of liquid milk are sold each year, ensuring that the little red tractor will get an even higher profile with shoppers.
It follows a decision by the National Dairy Farm Assured Scheme Ltd to provide independent inspections of producer members.
This brings it in line with the other farm assurance schemes represented by the logo.
NFU Deputy President Tim Bennett welcomed the move at the
organisations annual conference and AGM on Wednesday (07 February).
“Milk is the raw material for lots of other dairy products, opening the door to the logo being used on cream, cheese, yoghurts and other desserts,” he said.
“Its certainly a good move for the white stuff.”
Launched last summer, the British Farm Standard highlights food produced to high animal welfare, environmental and food hygiene standards.
It is on 500 lines in over 5000 supermarkets covering meat, poultry, fruit, salads and vegetables, and shortly also milk and bread.