More than half of Britons think the countryside is boring and many of them are unable to identify common animals and plants, according to a survey.
The survey, conducted by pollsters OnePoll, asked 3000 adults for their views and knowledge of rural Britain.
A third of respondents said they had never even considered visiting the British countryside.
Their answers also revealed that one in 10 adults could not identify a sheep, 44% could not spot an oak tree and 83% did not know what a bluebell looked like.
When they were shown a picture of a stag, 12% of adults identified it incorrectly as a reindeer.
Professor of Tourism at the University of Surrey John Tribe said: "It is alarming news that over half of the nation thinks the British countryside is boring and there is nothing to do or see there.
Sandie Dawe from VisitBritain said: "Britain's countryside is far from boring and we have some of the most famous landscapes from the picturesque Cotswolds to the spectacular views of the Lake District that draw visitors from around the world."
The survey was commissioned by hotel chain Travelodge.
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