The value of the GB cheese market has increased by 7.2% to £2.6bn in the last year, due partly to an average price rise of 5.2% to £6.35/kg.
Despite this price rise, volumes sales of cheese increased by 1.9% in the 52 weeks to 18 March 2012 to 409,604t, boosted particularly by soft continental cheese, which grew by 10%. Cheddar cheese still makes up the majority of cheese sales by volume, at 55%.
It appears that conumers are also buying cheese more often as purchase frequency also increased year-on-year by 2.1% to 34 times a year.
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