Barclay Crop Protection, Europe’s leading post-patent manufacturer of crop protection products, will be urging farmers to take PRIDE in their crops at Cereals 2010.

PRIDE – Performance, Research, Innovation, Development and Excellence – is in every one of Barclay’s products, underlining the quality control, technical advice, label support and continuity of supply that is behind all of its post-patent products.

Thus helping growers and advisers to accept that new products are not just about new molecules and that good agronomy practice isn’t just about using the latest new product.

Barclay will also be asking Cereals 2010 visitors to take the Gallup Challenge – a simple game, based around the company’s flagship product and demonstrating its extent and capability, with prizes for all those taking part, with all top scorers entered into a free prize draw.

• Cereals 2010 exhibitor information as supplied by Barclay Crop Protection.