Cereals 2012: LEAF and Unilever strike new OSR deal

LEAF, the charity that links environment and farming, celebrated its 21st anniversary this week by announcing a groundbreaking deal.

Food manufacturer Unilever and processor ADM have agreed that oilseed rape grown to LEAF-marque principles will attract a £15/t premium.

Caroline Drummond, LEAF’s chief executive, sees the deal as the first of many where commodity products produced to high standards attract a higher price.
 
Rapeseed oil produced by LEAF growers goes into Hellmann’s mayonnaise, a Unilever brand.

Stephen Fell, LEAF’s chairman, said, “The economics are very important. I have felt that many farmers need to see the positive benefit on their bottom line of using LEAF-marque principles. This is a step in the direction.”

For more on this topic

See our Cereals 2012 event page