LEAF, the charity that links environment and farming, celebrated its 21st anniversary this week by announcing a groundbreaking deal.
Food manufacturer Unilever and processor ADM have agreed that oilseed rape grown to LEAF-marque principles will attract a £15/t premium.
Caroline Drummond, LEAF’s chief executive, sees the deal as the first of many where commodity products produced to high standards attract a higher price.
Rapeseed oil produced by LEAF growers goes into Hellmann’s mayonnaise, a Unilever brand.
Stephen Fell, LEAF’s chairman, said, “The economics are very important. I have felt that many farmers need to see the positive benefit on their bottom line of using LEAF-marque principles. This is a step in the direction.”
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