Cereals exhibitor 2009

The success of an integrated supply chain is demonstrated on the Just Oats and Senova stand, where all links of the oat chain from breeders to millers and processors are on-hand to promote the role and benefits of oats in the field, marketplace and diet.

Oats are a good break crop and with lower nitrogen demands will fit well with those farming under NVZ restrictions. Agronomic advice will be available. Marketers will be on hand to take prospective growers through various contracts and trading options. The advances of current breeding programmes will be also be shown.

New top performing wheat, winter oilseed rape and triticale varieties will be on display on the Senova area of the stand, including group 4 variety JB Diego, group 3 newcomer Scout, Vision OSR and Grenado triticale.