The Syngenta stand at this year’s Cereals will focus on how new technology can be used to improve the profitability of arable farming.

For winter wheat growers, this will include reviewing the performance of the company’s new fungicide Seguris, following its launch earlier this season.

The outlook for the high-yielding bread-making wheat variety Gallant will also be examined, as it grows in popularity among the country’s millers and bakers.

For winter barley, growers can hear how the new generation specialist fungicide Bontima, sister product to Seguris, can be used with high-output hybrid barley to take the crop’s yields on to the next level.

Continuing on the technology theme, a special marquee on the stand will focus on new developments on the Syngenta website – incorporating seeds and crop protection information, new trials data and application advice, video galleries and a mobile web with product guide, weather and latest news.

Also in the marquee will be information on how growers can access Syngenta expertise, for example via demonstration days, to gain a headstart when using new technology on their farm.

Other attractions on the Syngenta stand will include options for blackgrass management as it spreads to new areas and becomes harder to control.

“Increasingly we believe growers are going to have to start thinking further outside the box to stay ahead of blackgrass,” says Syngenta weed expert Simon Parker (pictured).

“Whether that is through cropping and variety choices, cultivation techniques, advances in application, or using more sophisticated pre-emergence herbicide mixtures, growers are going to have to think even more seriously about joining up all these methods. So we are keen to talk to farmers about how they can be integrated on-farm.”

Also on the stand will be new cereal varieties undergoing development by Syngenta and in official trials, including the new potential two-row winter malting barley SY Venture; potential biscuit-making winter wheat variety SY Epson; and a new winter barley hybrid candidate, SY Bamboo.

For spring barley growers, there will be opportunities to discuss making the most of the return to better malting prices – with plots of Propino and the new potential brewing and distilling variety Shuffle, due for launch next spring.

There will also be separate areas dedicated to Syngenta developments in sugar beet, beans, potatoes and oilseed rape.

Cereals 2011 exhibitor information as supplied by Syngenta.