£75 Amazon voucher up for grabs with our 2025 Sentiment Survey

How has 2025 been for your farming business, and what are your hopes and expectations for the year ahead?

Those are the questions we are seeking answers to in our annual Sentiment Survey as we test the waters of UK agriculture towards the end of yet another tumultuous year.

See also: 2024 Sentiment Survey – optimism in short supply for year ahead

There is no doubt that it has been a bit of an “up horn, down corn” 12 months in the markets, while everyone has felt the pressure of yet more extreme weather and the usual farm policy roller coaster.

The financial pressures some sectors are facing have coincided with a mental health challenge for many farmers, while the prospect of inheritance tax looms large for everyone.

But there will inevitably have been upsides too, with some costs coming down, the introduction of fairer dealing regulations, successful shows and awards celebrations, and inspiring charity events.

Completing our Sentiment Survey, which is being run in partnership with Virgin Money, takes about 10 minutes – and you could be in with a chance of winning a £75 Amazon voucher for your troubles.

It also provides a useful overview of the sector, which could help policymakers and the wider public better understand what is really going on in our industry.

The results will be analysed and published in full in our Christmas and New Year issues.

So please give us 10 minutes of your time to complete the online survey now!

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