The discount deal phenomenon of Black Friday has swept the UK – and several farming business have got in on the act.
It might be a long way from the crushing crowds outside supermarket stores, but agricultural merchants, dealers and food businesses have put out their own selection of bargains.
On Friday (28 November), feed merchant KW Agri was offering special discounts on blends and youngstock feeds, while also cutting back the haulage rates for farmers.
KW’s Charlotte Jenkinson said she had received several calls from producers looking for cover over Christmas and the New Year.
Mole Valley was offering 20% of all jackets and free delivery on all orders under £25.
Ayrshire company Tractor GPS was offering £100 refund on sales of its field navigation systems until midnight.
The firm’s David Foster said the Black Friday discount was useful for generating extra sales in a typically quieter period for these products.
Farmers Weekly is joining in, too, with its festive gift subscription available for just £59.
Order before 14 December to receive a copy of Farmers Weekly that you can wrap and give on the day. Visit www.fwsubs.co.uk/3225 or call 0330 333 9695 and quote 3225.
Dairy co-op First Milk ran a 50%-off online sale for its CNP sports nutrition powders, energy bars and smoothies over the weekend until midnight on Monday (1 December).
By 3pm on Friday, the CNP website had enjoyed its busiest ever day, according to internet traffic stats.
Black Friday is the day after the US holiday of Thanksgiving, when retailers traditionally kick off the Christmas shopping period with cheap deals.
The craze has spread to the UK, with thousands of British consumers rushing to supermarkets and high-street shops early on Friday morning to make the most of discounts.