British Lamb Week kicks off to help crisis-hit farmers
© Edward Marshall/Rex Shutterstock Butchers, restaurants and pubs are getting ready to promote high-quality British lamb for a week to help struggling sheep farmers.
British Lamb Week is running from Tuesday 1 September and thousands have already pledged their support.
The grassroots campaign aims to get shoppers more excited about lamb and wants producers and the public to cook with it, sharing pictures and messages on social media.
Lamb prices have collapsed this year due to a mix of brutal global factors – so the week hopes to inject a surge of domestic demand.
One of the founders, sheep farmer Rachel Lumley, has secured support from traders in Cumbria and Northumberland where she lives.
Support is now spreading further across the country.
As it is #BritishLambWeek next week, we are putting our prices down as of today by up to 20% on most lamb cuts. @LoveBritishLamb
— Cowlings Butchers (@CowlingsButcher) August 27, 2015
Recipe of the day: Aromatic Mutton Warmer using leg of mutton or leg of lamb #britishlambweek http://t.co/KuuEyQhHyb
— Battens Farm (@battensfarm) August 27, 2015
Recipe of the day: Aromatic Mutton Warmer using leg of mutton or leg of lamb #britishlambweek http://t.co/KuuEyQhHyb
— Battens Farm (@battensfarm) August 27, 2015
Recipe of the day: Aromatic Mutton Warmer using leg of mutton or leg of lamb #britishlambweek http://t.co/KuuEyQhHyb
— Battens Farm (@battensfarm) August 27, 2015
Cambs YFC have been busy today promoting @LoveBritishLamb‘s #BritishLambWeek with local butchers! We’ve got several on board!
— Cambridgeshire YFC (@Cambsfyfc) August 27, 2015
Get behind #BritishLambWeek to show you’re support for our #BritishLamb producers @LoveBritishLamb
— National Sheep Assoc (@natsheep) August 28, 2015
Very happy to support @LoveBritishLamb and #britishlambweek https://t.co/qb4JZi8x2r
— Kitty Fisher’s (@kittyfishers) August 24, 2015
On Facebook, Rob Rattray Butchers in Aberystwyth said it had promotions for £2/kg-off running on lamb all summer and has reported soaring sales.
North Somerset butchers Bakers of Nailsea is offering rolled and stuffed shoulders of lamb on offer.
The British Lamb Week initiative is being run through a Facebook page and event.
On Twitter there is a @LoveBritishLamb account. Farmers and the public can show their support with the hashtag #BritishLambWeek.