Cheese-maker overhauls brand packaging

Somerset-based cheese-maker Wyke Farms has overhauled its product packaging after market research revealed customers wanted more information on animal welfare and farming methods.

Consumers also said they wanted to know something about the company’s history.

The new design will feature information on the company’s 100-year heritage and include an image of the firm’s dairy farm in the Mendip hills.

Wyke Farms’ managing director Richard Clothier said the move demonstrated a fundamental shift in the way consumers were thinking about food.