Kverneland to head up branding

Kverneland (www.kvernelandgroup.com; 01744 853 200) has realigned its branding, with the well-known names Accord, Kverneland and Taarup joining forces under the one Kverneland heading.

Meanwhile, Vicon and Rau will merge under the Vicon banner. So, now Kverneland will specialise in soil equipment, Kverneland Accord in drill and spreading kit and Kverneland Taarup makes up the forage and feeding arm. Vicon will continue to offer specialist bale equipment and forage harvesting machinery.