Moo milk to get a Euro makeover

DAIRY CO-OP Milk Link is launching its full range of Moo long-life milk on to the European market.

The brand will be exhibited at Anuga, the world’s largest food and beverage trade event, which will be held in Cologne, Germany, this October.

Milk Link already supplies long-life milk to the British ex-pat market in Spain and Malta, where it has a 25% market share, but this will be the first time a UK farmer-owned integrated dairy business has launched an entire range of dairy products under its own brand, said a company spokesman.

Moo includes conventional and organic long-life milk, long-life cream and a range of Mini Moo flavoured milks.

Tom Hind, chief NFU dairy adviser, said the move was very positive news and it would be good for the industry to see a farmer-owned business at such an important event.

Mr Hind said the UK dairy industry had been slow at marketing its added-value and branded products into Europe and had missed opportunities in the past. “Most of our exports have tended to be bog-standard commodities.”

He said the legacy of the Milk Marketing Board had ossified the UK industry, whereas other countries in Europe had had to look outside their borders to increase market share.

For more details about the Anuga food fair go to www.anuga.com