‘Unrealistic beef price’ threatens red meat sector

The retail price of beef must rise to reflect the true cost of production, Quality Meat Scotland has said.


QMS analysis shows the average deadweight price for a GB steer has risen 51% since July 2010 from about £2.65/kg to just over £4/kg. In the same period, UK beef’s average retail price had only risen 22%.


Retail beef price was unrealistic and an increase was needed to recognise processors’ increased costs, said chairman Jim McLaren, at the QMS annual review.


The Scots red meat levy body reported a £520,000 drop in levy money collected in the year ending 31 March 2013.


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