Since early spring, Farmers Weekly has been visiting Adam Henson’s Gloucestershire farm, exploring the theme of sustainability in modern farming.
In this series of articles and videos we explore just what that familiar buzzword means when it gets mud on its boots.
We question what true environmental sustainability means, how this can be applied to modern arable farming practices, and explore how diversification has made businesses more sustainable, too.
We have also considered the economic imperative behind sustainability and how collaboration can help to meet this challenge .
Watch the series of six videos on Adam’s farm, produced in association with Lloyds TSB Agriculture.
You can use the scroll bar to jump to a particular episode.
Catch up with all our visits to Adam and his business partner Duncan Andrews:
Lloyds TSB’s farming ambassador
Adam Henson farms 1,565 acres near Kineton, Gloucestershire, with business partner Duncan Andrews, but is better known for presenting the BBC’s Countryfile programme.
He is a customer of Lloyds TSB Agriculture and is their farming ambassador, working with them to promote a better understanding of financial and environmental sustainability in a farm business context.
In this role Adam will attend a number of events including the Scotland Beef Event, Beef Expo 2011, the Cereals Event, the Royal Highland Show, the Royal Welsh Show, the Dairy Event and the South West Dairy Show.
He will be pleased to meet farmers and rural professionals on the Lloyds TSB Agriculture or Bank of Scotland stands at these events.