Volkswagen to champion wellbeing at Britain’s Fittest Farmer

For the third consecutive year, Volkswagen Commercial Vehicles are proud to support the British farming community at Britain’s Fittest Farmer.

It’s no secret, British farmers face significant mental and physical challenges, with long hours, rising production costs, unpredictable weather and isolation contributing to day-to-day uncertainty.

The Britain’s Fittest Farmer competition encourages physical fitness but also fosters open, honest conversations about farmers’ mental and emotional well-being.

© Volkswagen Commercial Vehicles

During each of the regional qualifiers and the final, the Volkswagen Commercial Vehicles team will help raise awareness of the challenges farmers face by sharing the competitors’ stories and performances.

© Volkswagen Commercial Vehicles

To show farmers that we truly believe they are strong enough to overcome any challenge, we’ll be supplying a Volkswagen Amarok, for a vehicle-pull challenge, possibly the toughest challenge of the competition to demonstrate that anything is possible.

© Volkswagen Commercial Vehicles

© Volkswagen Commercial Vehicles

For event updates, interviews with competitors and exclusive behind-the-scenes footage follow volkswagen_cv on Instagram and TikTok.

Find out more.