Cereals event breaks records

This year’s Cereals event proved a bigger attraction than ever, with more than 23,900 people flooding through the entrance gates to the 64ha site on 11 and 12 June at Heath Farm near Leadenham in Lincolnshire.

That was 1100 more than last year, itself a record. Exhibitor numbers, at over 380, had already been confirmed as a new high.

Cereals 2008 was a runaway success thanks to the diverse range of content put on by exhibitors and by the enthusiasm of visitors to support the event,” said Dominique Gill, Cereals event director.

“The UK arable sector is facing a challenging time with the welcome increases to commodity process being tempered by escalating input costs.

“However, what was apparent from the comments made by the business consultants and bankers speaking at the event, growers with a strong technical understanding and focus, coupled with financial management which doesn’t leave them exposed to market volatility, can still make a good return from arable production for the foreseeable future.”

Event organiser Haymarket used the Cereals event to launch a sister event in Poland, to be held on 4-5 June 2009 near Poznan in western Poland.

The UK’s Cereals 2009 will be held a few days later on 10-11 June at Vine Farm, Wendy, near Royston, Cambridgeshire.

*See: Cereals 2008

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