Farmers Weekly Interactive launches online dating service

Online dating from Farmers Weekly Interactive is the new service to help you find a companion or love in the countryside.

Thanks to a link-up with Muddy Matches, FWi can now offer you the chance to search for your perfect partner or friend with similar – or different! – interests to your own.

“This is a really exciting development for FWi,” says online editor Julian Gairdner. “Over the past 18 months we’ve been developing new products, services and content on the site. FWMuddyMatches is a new venture to help us appeal to a wider rural audience.

“The web is already a vital business tool for many users familiar with the Farmers Weekly brand. Now we can extend our reach to more people with a greater range of interests over and above pure business needs.”

Muddy Matches’ Lucy Reeves said she was delighted to be part of this new initiative. “Coming from a farming background ourselves, we know how important it is for farmers to meet like-minded ‘muddy’ people who understand that farming is not just a job but a way of life and that the hours are often irregular and antisocial. 

“We are very excited to be teaming up with such a household name and look forward to providing a great service for farmers.” 

The new online dating service on Farmers Weekly Interactive will allow you to:

  • Find the service at
  • Join for free
  • Search for your perfect partner or friend by age and sex
  • Keep up to date with the latest dating events
  • Visit the Muddy Matters blog for latest news and information

FW Muddy Matches

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