Morrisons has launched a food box packed with British produce to help farmers struggling with the loss of the food service market.
The 10kg box includes meat, vegetables, milk and cheeses produced in the UK, and £1 from every sale will be donated to the Prince’s Countryside Fund (PCF), which is co-ordinating donations on behalf of Farming Help charities.
It follows other supermarket promotions to help farmers deal with the drop in demand for more premium produce, which would typically be destined for restaurants.
Claire Saunders, PCF director, thanked Morrisons for backing British farmers and providing much-needed support.
“This contribution will allow us to support farming groups across the UK – including the five Farming Help charities.
“It will also ensure that British farmers have the support they need through this difficult time to keep producing healthy, nutritious food for our tables.”
The box costs £45 and includes rib eye steaks and pork loin steaks.
David Potts, chief executive of Morrisons, said: “Being the biggest customer of British farming, we want to help farmers while also playing our full part in feeding the nation.
“Our farmers produce some of the world’s finest meats, vegetables and cheeses, which we want to offer to our customers.”
Marks and Spencer launched a 100% British meat food box, which includes Aberdeen Angus casserole steak and rump steak.
Waitrose, Lidl and Aldi have all stepped up promotions on steak products to help beef farmers. Waitrose has offers on selected pre-packed and meat counter steaks in May and June.
The AHDB has launched a campaign which aims to inspire consumers to create restaurant-style meals at home, using high-quality cuts from British beef.
The levy board has been sharing easy recipes to try in the kitchen.
A kick of 🔥 from quick chilli butter and a whole lot of flavour from the steak. This delicious 20-minute steak with chilli butter 🌶🧈 is just one of the recipes we are sharing with our fans on Simply Beef and Lamb #MakeItSteak #SteakNight
Check it out 👉https://t.co/8QZWh5yQqI pic.twitter.com/NJrDCLs9t3
— AHDB (@TheAHDB) May 9, 2020
Farmers Weekly is getting behind the #FeedtheNation campaign to back UK farmers working flat out to produce safe, affordable and reliable food to feed the nation during the coronavirus crisis.
With our partners, we are raising public awareness of this campaign by highlighting the actions farmers are taking to get food to consumers.