ITV launches search for farmer looking for love

ITV is searching for single British farmers willing to put rural romance to the test in its new dating series Farming for Love.

Presented by Lisa Hogan, who is familiar with farm life through her involvement with Diddly Squat Farm alongside partner Jeremy Clarkson, the programme aims to match farmers with potential partners ready to embrace the realities of agricultural life.

See also: Love and loneliness: how farmers are beating the odds

Producers are looking for farmers anywhere in the UK who are proud of the life and business they have built, but would like someone to share it with.

Singles who are dreaming of farm life and looking for love can also get involved.

The series is the UK version of the international Farmer Wants a Wife format, which ITV says has resulted in more than 250 weddings and 630 babies worldwide.

Executive producer Louise Quayle said: “This show has an incredible track record around the world of bringing people together and creating genuine, lasting relationships.

“At the heart of Farming for Love is that same really simple idea: helping farmers, whose lifestyle can make meeting someone particularly difficult, find a person who genuinely wants to be part of their world.”

Producers said they are particularly interested in farmers who are passionate about their work and prepared to share their day-to-day farming life during the series.

“This is about celebrating British farming and the brilliant people behind it, while hopefully giving one farmer the opportunity to meet someone they want to spend their life with,” Ms Quayle added.

Interested farmers can contact the programme’s casting team for an informal and confidential discussion, with no obligation to take part or apply online.