VIDEO: Princess Royal at Ladies in Beef launch

Female beef farmers from across the UK met at Butcher’s Hall in London last night for the official launch of “Ladies in Beef”.

HRH The Princess Royal was guest of honour, and after delivering the opening address spent much of the evening talking to some of the group’s first members.

Ladies in Beef was co-founded by Jilly Greed and Minette Batters to create a buzz around British beef throughout the supply chain. Spokeswomen from all over the country will be recruited as regional “champions” to tell the story of British beef directly to consumers.

“We genuinely believe that lady beef farmers will have a real appeal for the mainstream media, which is why we put this group together,” said co-founder Minette Batters. “We hope to be able to generate positive publicity for British beef, especially with regard to its quality, versatility and – as part of a balanced diet – its excellent nutritional and health benefits.”

The evening also saw the announcement of the group’s first big initiative: Great British Beef Week. Running from 23-30 April 2011, the annual event create positive PR about British beef.

More information on Ladies in Beef.