Milk moustache campaign recruits McFly and Paul O’Grady

Chart-topping band McFly and TV presenter Paul O’Grady are the latest stars to front Scotland’s White Stuff Milk Moustache campaign.

The campaign, which has been running since 2003, is a joint initiative between five of Scotland’s leading dairies and the Milk Development Council. It is also co-funded by the EU.

A spokesman for the Scottish Dairy Marketing Company, the umbrella group for the five dairies, said: “Having the number one teen band and number one teatime TV host is a fantastic coup for us.

“Both artists have broad appeal and are great ambassadors for the ‘milk message’, and we are proud to have them on board as we enter the next phase of the campaign.”