Pink bale wrap is being relaunched for a third consecutive year after raising a record £26,000 in 2016.
The campaign, which sees Volac donate £3 to the charity Breast Cancer Now for each roll of its Topwrap film purchased, has raised £36,000 since in first launched in 2015.
“This latest fantastic result highlights the generosity of the farming community and those connected with it,” says Jackie Bradley, product manager for Volac. “We can’t wait to see what can be achieved in 2017.”
As well as demonstrating their support by wrapping bales in pink, farmers can also support the campaign by making a donation and attaching special pink stickers to silage bales.
Since 2015 farmers have taken to social media in their droves to display their eye-catching pink bales and raise awareness for the charity.
Lorna Thomas, Community Engagement Officer at Breast Cancer Now, says: “We are so grateful for the wonderful support of Volac, Trioplast and the farming community. We hope the pink silage wraps will continue to be a big success in 2017 and raise much needed funds for breast cancer research, whilst also looking great in fields across the country.
“There are thousands who have considered fundraising for charity or who are already out there doing it like Volac. We’re powering research that’s finding new ways to prevent, detect and treat breast cancer until the day when we stop it, once and for all. And with supporters like Volac by our side we can make it happen faster.”