Morrisons launch first Freedom Food-labelled duck

Morrisons is the first major retailer to sell RSPCA Freedom Food-labelled free range duck, following the addition of Breckland duck within its “The Best” range.


The Breckland duck range includes whole duck, breasts and legs. Ducks are grown slower and reared specifically for their flavour and succulence, making a delicious alternative to other roasting meats such as chicken or turkey.


Steven Tait, Head of Freedom Food Sales and Marketing commented: “We are delighted that Morrisons is leading the way in its commitment to selling poultry from Freedom Food-approved farms, and to improving farm animal welfare.”