The toolkit highlights a range of activity taking place during the week, which this year will be celebrating the Great British Breakfast, as well as POS designs and ideas for how to get involved, including key messages that can be shared with customers to encourage them to celebrate British Egg Week and purchase more eggs. It also includes information on how to exploit British Egg Week via social media channels.
Andrew Joret, British Egg Industry Council chairman, said: “For more than 50 years, British Egg Week has featured on the food calendar. It’s a fantastic excuse to celebrate (and sell more!) eggs. Whether you’re a retailer, food manufacturer, caterer or you just love eggs, this is a great opportunity to get involved. And, of course, the more people who take part, the bigger the buzz we’ll create.”
Email: firstname.lastname@example.org for a free copy of the toolkit.