Happy Egg Co launches ‘biggest ever promotion’

The Happy Egg Co has launched its biggest ever on-pack promotion, inviting the public to take part in an online game, while learning about free-range egg production.

The www.spotfreda.co.uk website is being promoted on packs of eggs. Once logged on, users are invited to watch a short video with some basic information on Happy Egg Co farms, and then take part in the game.

This involves clicking on a map of the UK in the hope of finding Freda Roam – the Happy Egg Co’s mascot.

Users have a one in 30 chance of clicking on the right area and can try their luck once a day for the eight weeks of the promotion. Top prize is a £3,000 camping holiday, with other prizes including picnic hampers, £50 outdoor clothing vouchers and two-man tents.

The microsite also includes information about the Happy Egg Co story and bird welfare.

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