Jenni Falconer to help promote eggs in 2016

TV and radio presenter Jenni Falconer and top chef Neil Rankin have signed up to be British Lion eggs ambassadors for 2016, joining TV celebrity and fitness entrepreneur Lucy Mecklenburgh in supporting the £1m #EggCentric marketing campaign.

Neil Rankin, whose London restaurant Bad Egg opened in 2015, will be developing a recipe collection featuring a dozen modern recipes with eggs as the “hero” ingredient.

The new recipe collection will feature online, as well as being used in an extensive PR campaign.

Jenni Falconer, who is a health and fitness enthusiast, as well as broadcast media presenter, will join an eggs “masterclass” hosted by Neil Rankin to launch the #EggCentric campaign in January.

Neil Rankin © Paul Winch-Furness

A social media campaign using the #EggCentric hashtag will encourage sharing of the recipes by bloggers and Instagram users, as well as on the British Lion eggs social media channels. 

Lucy Mecklenburgh will continue to share her love of eggs as a Lion ambassador in 2016, promoting eggs as a nutritious and tasty hero ingredient.

Miss Mecklenburgh has an aspirational young audience who follow her healthy lifestyle, as well as 2.5 million followers on social media.

See also: Young consumers put eggs firmly back on the menu

Andrew Joret, British Egg Industry Council chairman, said: “After a bumper year of sales in 2015, we are in a fantastic position to inspire even more consumers to wake up to the many benefits of eggs.

“Our team of #EggCentric ambassadors have a fantastic reach, appealing to a variety of different audiences, and will help us to encourage more people to cook with eggs in the home and choose egg-based options when eating out.”