Judges claimed it had best flavour and was the quickest to cook. But the judging panel emphasised all three birds were excellent quality and any of them would make a memorable Christmas dinner.
Organisers decided to split the all-important Christmas category into three parts to showcase premium whole bird plus traditional family birds and convenience products.
Lincs Turkeys won the trophy for a family favourite bird with its fresh Lincolnshire turkey. Judges said the turkey would create a real wow factor when carried to the Christmas table. Tesco was named Christmas Convenience winner for a ready-to-cook thigh and breast joint.
Kellys also picked up the trophy for Best Innovation for its ground-breaking Demi KellyBronze – a whole turkey chopped down the middle to give small families and couples the “KellyBronze experience” with minimal waste. The judges praised the idea, saying the Demi KellyBronze would allow small families to enjoy all the benefits of a whole bird.
Copas won the Best Accompaniment trophy for the second year running, this time with its new Very Very Special Coronation Sauce with Apricots, aimed at transforming leftovers into delicious meals.
Sainsbury’s scooped the coveted British Turkey Retailer of the Year title, being declared the winner for the sheer variety of its products. Judges also requested a special mention for Waitrose for its clear labelling flagging up usage, nutrition and provenance.
Catriona Lee, marketing spokesman for the British Turkey Federation, said: “The quality and variety of British turkey products now available all year round on supermarket shelves is at an all-time high.”
Ready-to-eat Adlington Traditional Oak-Smoked Turkey
Christmas turkey Lincs Turkeys Fresh Lincolnshire Turkey
Christmas convenience Tesco Christmas Fresh Family Turkey Breast and Thigh Joint
Christmas premium Kelly Turkeys KellyBronze Turkey
Barbecue product Asda Turkey Sausages
Branded product Lincs Turkeys Fresh Lincolnshire Turkey
Innovative product Kelly Turkeys DemiBronze Turkey
Accompaniment Copas Very Very Special Coronation Sauce with Apricots
Added value Bernard Matthews Big Green Tick Seeded Steaks
Best primary product Waitrose Fresh Lincolnshire Free Range Turkey
Best catering product Loxton Food Company Turkey Escalope
Retailer of the Year Sainsbury’s