Poultry farmer shortlisted for M&S award

A poultry farmer has made it on to the shortlist of the Welsh Marks & Spencer “Farming for the Future” award, for following a schedule of environmental and sustainability improvements.

Justin Scale, a fifth-generation farmer at Capestown Organic Poultry, is one of two finalists and will find out if he has won on the first day of this year’s Royal Welsh Show (22 July).

Capestown Organic Poultry in Haverfordwest, Pembrokeshire, is a 400 acre farm supplying Marks & Spencer with organic chicken poussin and spatchcock poussin, as well as some 65,000 turkeys for Christmas.

Marks & Spencer Farming for the Future is a programme of initiatives aimed at improving sustainability and innovation. It is designed to help farmers identify opportunities for improvement, increase their profitability and develop a sustainable supply chain.

Steve Mclean, head of agriculture and fisheries for Marks & Spencer, said: “Choosing the M&S Farming for the Future shortlist in Wales was a very difficult decision for the judges.

“There is a great deal of innovation and quality across the agriculture sector, but Justin Scale’s entry really stood out for its innovation and commitment to the future of farming.”

Mr Scale has been shortlisted alongside Ieuan Jones, of Pen-y-Bwlch farm, Aberystwyth.

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