RASE launches Pig and Poultry Live 2009

This spring will see the launch of a new pig and poultry event tackling key issues along the food chain.

Organised by the Royal Agricultural Society of England in partnership with ABN, Pig and Poultry Live is aimed at producers, as well as retailers, packers and processors.

The new one day event on 13 May kicks off with a live panel debate chaired by BBC farming correspondent Adam Henson. But unlike other conferences, delegates will have a direct influence.

This is being achieved with the use of novel voting technology, like that seen on ITV’s Who Wants to be a Millionaire when contestants “ask the audience”. It will be used to seek the views from different parts of the chain, such as retailers, producers and processors.

RASE technical events manager Alice Bell explained: “It will offer producers an unprecedented and exclusive insight into the views of different parts of the supply chain. And it will, hopefully, show how the industry can meet its challenges to ensure a long term, viable food supply.”

In the afternoon, technical and business workshops will offer practical tips on managing poultry flocks and pig herds. The day will finish off with a final opinion from each of the panel on the most important factor influencing the supply chain followed by a concluding vote from the industry.

• For more details contact RASE