AHDB Beef and Lamb’s Chris Lloyd has been awarded the prestigious National Sheep Association (NSA) George Headley Memorial Award for his services to the sheep industry.
Mr Lloyd, who is director of R+D and knowledge exchange at the levy board, won the award for the work he has delivered on behalf of the UK sheep sector.
In particular the knowledge transfer initiative known as the Better Returns Programme.
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The NSA presents the award each year to recognise an individual who has made an outstanding contribution to the sheep sector.
NSA chairman Samuel Wharry said: “Thanks to Chris’ instrumental input, the industry now benefits from a world-leading knowledge exchange platform.
“Its success is largely down to Chris’ ability to communicate with sheep farmers and an enthusiasm and drive that will leave a legacy for years to come.
“Chris has done a fantastic job for sheep farmers and I’ve no doubt he’ll continue to do so.”
Mr Lloyd said: “It is an honour to join the list of special individuals recognised.
“I enjoy using my knowledge of grassroots farming to explain technical information in a language and format to suit different audiences.
“This has to be the heart of farmer engagement and I am very proud to have been involved in the Better Returns Programme and other activities that have achieved this.”
Mr Lloyd will be formally presented with the award this summer.