For those keen to keep their pickup, van or tractor seats free from mud and grime, British brand Primus Seat Covers is here to help.

This start-up began trading from its Hampshire base last year and has a growing range of products, both in universal and vehicle-specific tailored fits.

See also: 16 must-have tractor accessories and upgrades

At the cheaper end of the spectrum are breathable 600D polyurethane offerings, which are wipe clean and oil resistant.

The firm says they’re particularly easy to fit, with elasticated bases that hold them securely in place.

They also come with special low-tensile airbag stitching, which gives the covers a clean look and means there are no holes for dirt to enter.

Upping the budget brings in the option of diamond-stitched quilted leatherette, which offers the same level of protection with extra padding and a more premium look.

Prices for a pair of universal fit front polyurethane covers start at about £35, with a tailor-made front and rear set for a pickup costing £55.

Two universal diamond-stitch leatherette covers cost from £49.99 and universal tractor seat covers come in at £20.99.

Versions are also being introduced for common Grammar seats as used by most manufacturers.