Deere stays ahead of the tractor pack

John Deere has increased its share of the UK tractor market by nearly 1% to 30.2% in 2008’s tractor sales line-up. The green giant has now held the top slot for more than 10 consecutive years, but the gap between the big three makers is slowly starting to close.



Nearly all manufacturers saw an increase in what was a strong year for tractor figures, with 18,564 tractors in total being registered, an increase of nearly 1500 units overall over the 2007 figures.

New Holland, Deere’s closest competitor, saw an increase in sales of 530 units and a return to 2006 market share levels of 18%. Stablemate Case IH also increased its share from 5.6% to 7%.

After snapping at the heels of New Holland in 2007, Massey Ferguson dropped back a little in terms of market share from 16.2% to 15.7%, yet its tractor sales increased by 145 units.

After seeing an increase in 2007, Claas (formerly Renault) registered 941 units, a slight increase on last year, but dropped market share marginally from 5.4% to 5.1%.

Just two years after entering the AEA sales listing, Same Deutz-Fahr’s share increased from 4.4% to 4.7%, leading the Italian manufacturer to overtake AgriArgo brand McCormick, who dropped from 4.9% to 3.3%. SDF owns Same, Lamborghini, Deutz-Fahr and Hurliman brands.

Landini moved off the bottom of the table and above JCB, selling 238 units, 12 more than the British company.

After increasing sales last year, Kubota, who entered the table in 2007, saw a fall in sales from 667 to 605. Valtra also fell back slightly from 662 to 601 units.

The figures, recorded by the Agricultural Engineers Association, cover tractor units registered for road use under the Department for Transport as agricultural tractors. Although almost all tractors sold for farming are registered, some smaller tractors under 50hp which are sold in other markets aren’t registered.













TRACTOR SALES LEAGUE TABLE

  2006 2007      2008  
  Units % of total Units % of total   Units % of total
John Deere 3861 25.8% 5000  29.3% 5613   30.2%
New Holland 2731 18.3% 2809 16.4% 3339 18%
Massey Ferguson* 2589  17.3% 2766 16.2% 2911 15.7%
Case IH 853 5.7% 957 5.6% 1299 7%
Claas 732 4.9% 926 5.4%  941 5.1%
Same Deutz-Fahr 622 4.2%  755 4.4% 881 4.7%
McCormick 860 5.8% 845 4.9% 605 3.3%
Kubota 536 3.6% 667 3.9% 605 3.3%
Valtra 535 3.6% 662 3.9% 601 3.2%
Fendt 357  2.4% 402 2.4% 477 2.6%
Landini 192 1.3% 210 1.2% 238 1.3%
JCB 182 1.2% 237 1.4% 226 1.2%
Others** 900 6% 853 5% 828 4.5%
Total market 14,941   17,089   18,564  
Figures include all tractors over 50hp.            
* MF includes Challenger. **includes Zetor, Belarus, Tafe            

     

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