Our latest roundup of dealer movements includes significant changes by CNH, Manitou and Merlo continue to reshape dealer networks throughout the UK.

See also: Bushel Plus offers quick-change concaves for JD X9 combines

New Wales dealer for New Holland

It is highly unusual for a new farm machinery dealership to be set up with an industry major as its first franchise, but that is the case with Hall Agri, which began operations at Welshpool with New Holland and Kverneland in January this year.

The business – owned by Martyn Hall, a director of Teme Valley Tractors before it was acquired by Rea Valley Tractors in 2024 – fills a mid-Wales and Welsh borders gap in the New Holland network following RVT’s collapse.

David Rapkins, CNH business director for the UK, said: “Martyn has brought together a highly capable team with a strong reputation for customer service.

Their appointment enhances our dealer network in Wales and ensures customers in the Welshpool area receive the high standards of support that they expect from New Holland.”

CNH advances dual-brand strategy

New Holland dealers Lloyd and Townson Tractors are the latest beneficiaries of CNH’s current dual-brand programme, which for the most part sees smaller or less-effective businesses being ousted to strengthen the larger dealerships in its network.

Lloyd has gained the Case IH product line across territories served by its Garstang branch – namely north, south and west Lancashire, and part of Cheshire – and the newly opened depot at Holmes Chapel covering the rest of Cheshire.

Lloyd’s Carlisle and Penrith branches in Cumbria have taken on the Case IH territory covered by CT Hayton before it was placed in administration back in October 2024.

Townson Tractors is now representing Case IH in North and West Yorkshire, the Yorkshire Dales and east Lancashire, expanding its Hellifield depot near Skipton to accommodate the product line alongside New Holland.

Unusually, Lloyd and Townson Tractors are already operating in these territories alongside the incumbent dealers ahead of a full switchover at the end of 2026.

Haynes Agri acquires Mike Garwood business

CNH’s southern Hampshire and Isle of Wight territory is now being served by Haynes Agri following the company’s acquisition of the Case IH dealership established by the late Mike Garwood.

The Alton headquarters remains exclusively Case IH, with New Holland and JCB continuing at Haynes Agri’s Winchester branch, while the latter two product lines have been added to Case IH at Garwood’s Newport depot on the Isle of Wight.

Ravenhill steps into the breach

New Holland dealer Ravenhill has stepped up to look after customers of Robertsons Orkney after the dealership ceased trading.

Its Dyce branch near Aberdeen is in charge of parts and service for Orkney; the Dingwall, Ross-shire depot does the same for the Caithness area.

GS Agri Tech is working with Ravenhill for local servicing and warranty work across the Orkney region and, in addition to New Holland, the dealership is providing full coverage for Dalbo, Kuhn, Marshall, Vaderstad and Weidemann equipment.

JCB dealer Emyr Evans spreads eastwards

Having provided mobile service and repair coverage for JCB users across mid-Wales since the collapse of Rea Valley Tractors, Emyr Evans – a long-standing JCB dealer – is now investing in premises and staff in the Welshpool area.

Apart from providing more local parts and workshop resources for customers across north and mid-Powys, and north Ceredigion, the dealership is also taking on sales for the area to complement its established territory served by branches at Gaerwen on Anglesey and Denbigh, further east in Denbighshire.

Ireland’s about-turn on Kubota franchise

Lincolnshire Kubota dealer Ireland’s Group has changed its mind about leaving the manufacturer’s network and is to remain the authorised agricultural and groundscare sales, parts and service outlet for the county.

Managers had become frustrated by the lack of Kubota tractors exceeding 175hp in an area where there is demand for more powerful machines (Farmers Weekly, October 2025); further business expansion is promised from taking on the Claydon franchise.

MF extends Carr’s Billington territory

Massey Ferguson sales and support in south-east Scotland has been given a shake up with Carr’s Billington replacing Scot Agri in the Lothians and Scottish Borders.

The MF franchise will be covered from its Morpeth feed and rural supplies depot until a dedicated machinery branch is established.

The appointment will expand Carr’s Billington’s MF trading area by some 10% and add to the eight machinery depots it operates across northern England and Scotland.

Scot Agri – which remains the Massey Ferguson dealer for Angus, Aberdeenshire and parts of Moray – closed its Haddington branch at the end of October 2024, centralising its sales and support teams for the area at Kelso.

B&B Group and Russells gain Manitou territory

Farmstar’s switch to Merlo has benefited Manitou dealers B&B Group and Russells.

The former’s B&B Tractors and B&B Machinery operations have gained an area adjoining their existing territory from Caenby Corner, Lincolnshire, down to Langar in Nottinghamshire, including Lincoln and Newark-on-Trent.

Russells’ newly awarded patch – previously served by Farmstar’s Marr and Brigg depots – extends from north Sheffield eastwards through South Yorkshire and northern Lincolnshire to Grimsby.

This covers key agricultural centres including Barnsley, Doncaster, Gainsborough and Brigg, and surrounding rural areas.

The expansion complements Russells’ existing Manitou territory served by facilities at Northallerton, Leyburn, Malton, Boroughbridge, Cranswick, Eggborough and Owstwick.

Battlefield adds Deutz-Fahr

To cover a broader range of tractor power and performance levels than its Kubota franchise can provide, Battlefield Machinery at Shrewsbury, Shropshire, has added Deutz-Fahr tractors to its portfolio.

Richard Evans, managing director, said: “With the average tractor size in our patch now 180hp, the huge range of Deutz-Fahr tractors up to 336hp gives us the ability to deal with many of our existing and new customers, where we have been short of specification previously.”

George Browns extends Kubota territory…

George Browns’ Dunmow branch – one of four operating with 25 technicians, four apprentices and over 20 fully-equipped service vans – has been allocated more Kubota agricultural and groundscare territory.

It now takes in Colchester and beyond, reaching the coast at Harwich before sweeping south to Maldon.

… and takes on Manitou

Former Merlo dealer George Browns has switched to Manitou’s broader agricultural range, which includes compact skid-steers, articulated wheel loaders and telehandlers.

 These are being supplied and supported through Browns’ Daventry, Northants; Witney, Oxfordshire; and Chesham, Bucks branches.

New Shropshire depots for Chandlers and Whites

To cater for their newly allocated Shropshire territories, Chandlers RFM JCB and TH White have opened two new branches: Tern Hill, near Market Drayton, for Chandlers’ JCB franchise, and Dorrington, near Shrewsbury, for TH White’s extended New Holland coverage.

Construction is set to start on a new depot building at Tern Hill, which will have modern service, parts and sales facilities, and a large display area for new and used JCB Agricultural equipment.

At Dorrington, there is a fully equipped workshop, parts store and shop.

Unimog accolade for South Cave Tractors

Mercedes-Benz Trucks dealer South Cave Tractors (SCT) has been awarded the only “Unimog Partner” accolade in the UK, having successfully met rigorous criteria for facilities, technical capabilities, quality and customer service standards.

Based in Brough, North Yorkshire, SCT has been a Unimog specialist and body-builder for more than 50 years, supplying the versatile on- and off-road vehicles to farmers, contractors, tree surgeons and public bodies such as the Environment Agency.

Polaris ATVs for Garrick

Case IH dealer Mark Garrick is now stocking Polaris all-terrain quads and side-by-side buggies with a view to supplying mixed farms and arable enterprises, as well as construction and industrial businesses, in the area covered by its Elgin premises in Moray.

Pecks adds Hardi and KV

Agrifac has signed G&J Peck to its Hardi sprayers main dealer network to cover south Lincolnshire, Cambridgeshire, Norfolk and Suffolk from three depots at Chatteris, Dereham and Rendlesham, offering a diverse range from backpacks and mist blowers to mounted, trailed and self-propelled field sprayers.

Kverneland is another new franchise for Peck’s Chatteris and Dereham branches serving Cambridgeshire and Norfolk, respectively, taking over from TNS following its switch to Amazone.

Doe signs with Pottinger

The annual Doe Show in early February marked the beginning of a new partnership for grass equipment sales and support between Pottinger and Ernest Doe & Sons.

Stretching from North Kyme, Lincolnshire, to Ringmer near Lewes, East Sussex, the extensive range of Pottinger mowers, rakes and mergers, tedders and balers will be available through the company’s 19-branch network.

Ridgeway reaches for SKAi

Wiltshire-based Ridgeway Sprayers is to sell SoilEssentials’ SKAi spot-spraying technology across its home county, as well as Berkshire, Hampshire, Dorset and Oxfordshire.

The collaboration will strength the Brechin firm’s presence in the region and give farmers access to the support required to set up its weed detection system in grass and vegetable crops.

New distributor for Agrex

Ross Poole has established a new Agrex Distribution business to import competitively priced grain dryers, fertiliser spinners and salt spreaders from Italian outfit Agrex.

The Selkirk-based operation will cater for all of the UK and Ireland.

Redlynch goes GreenTec

GreenTec’s hedgecutters, quadsaws, rotary mowers and other hydraulic attachments are now available from Redlynch Agricultural Engineering in Wiltshire, Somerset and Dorset.

Last year, the Danish firm recruited three-branch enterprise Ireland’s Farm Machinery in Lincolnshire, as well as Wilfred Scruton to cover the north of England from depots in Driffield and York.

Kioti lands at James Pryce Tractors

Farmers in Devon and west Somerset can now get their mitts on Kioti kit through Case IH dealer James Pryce Tractors.

It will provide full sales, servicing and parts support for the South Korean brand’s compact tractors, mowers and UTVs from depots in Tiverton and South Molton.

Watson Machinery pens Kuhn deal

Kuhn Farm Machinery has appointed Watson Machinery to strengthen its coverage in the north of England.

Run by father and daughter Mark and Emily Watson from their base at Tow Law, west of Durham, the business will take on Kuhn’s full product line, with a focus on forage and bedding equipment.

Its territory stretches from Sunderland on the coast westwards to the Cumbrian border.

Genesis Agri branches out

Claydon has recruited Genesis Agri to provide product sales and support from its base in Upper Ballinderry, Lisburn.

“Farmers in Northern Ireland have traditionally used plough/combi drill or min-till techniques to establish their crops, which is still the case,” says Genesis founder

Stephen Lewis. “However, there is increasing pressure to reduce production costs and improve efficiency and soil health, whilst maintaining or raising crop yields, so we want to be positioned to meet these changing requirements.”

EP Barrus takes on Bobcat

Oxfordshire ATV specialist EP Barrus will become the national importer of Bobcat’s groundscare equipment on 1 July. It aims to sign up between eight and 12 new dealers in the first year to sell, service and support the range of compact tractors and zero-turn mowers.

Bobcat’s three cabbed and canopied tractor platforms – the 1000, 2000 and 4000 series – comprise nine models varying in size, power and transmission type.

JF Hudson secures Samo

The Variochop inter-row weeder is one of several new products offered by JF Hudson Farming, after it secured an exclusive distribution partnership with Austrian weed control specialist Samo.

In-house built tractor front boxes, crop rollers and telehandler attachments such as the fodder-collecting Silo Crab are also part of the Yorkshire outfit’s growing portfolio.

Kirkby Tyres to stock Bridgestone

Bridgestone’s VT- and VX-Tractor radials, and the new VH-Ind and VX-R Tractor lines, are now available from Kirkby Tyres.

The firm’s near-50,000sq m warehouse in Liverpool will stock the full Bridgestone product range, as well as that of subsidiary Firestone.

Strautmann rejigs UK distribution

Having previously worked with a single UK importer, Strautmann has changed tack and will instead supply an independent dealer network directly from its headquarters in Germany.

This, it says, will tighten its relationship with customers, improve support and allow for a more streamlined service for buyers of its forage wagons and cattle feeding equipment.

Sales and aftersales specialist David Mein will handle all distribution and dealer enquiries.

TH White acquires CFM

TH White has expanded its presence in Gloucestershire and Oxfordshire with the acquisition of Case IH dealer Cotswold Farm Machinery, based at Foss Cross near Cirencester.

The change follows the planned retirement of owners Simon and Janet Carrington, who said: “This move gives us full confidence that the CFM workforce will remain secure and that valued customer relationships will continue to be maintained.”