Integrated supply chain is key to oat marketing

The success of an integrated supply chain can be seen at the Just Oats stand where all links of the chain, from breeders to millers and processors, will be on-hand to promote the role and benefits of oats in the field, market place and in the diet.

Marketers will be on hand to take prospective growers through various contracts and trading options. Varietal and crop development innovation, demonstrated in growing plots and technical, and financial comparisons, will be provided, along with agronomic advice.

Representatives from the livestock feed and poultry industry will be present to highlight the benefits of high energy naked oats in feed rations.

Visitors will also be able to enjoy free samples of porridge.

Adjacent to the Just Oats stand is also a plot of the new HGCA Recommended winter wheat variety JB Diego. It is a top-yielding Group 4 variety with excellent specific weights, stiff straw and good disease resistance. It has been consistent season to season on all soil types and in different rotational slots over the last three years.