Massey Ferguson unveils its global tractor

It’s taken more than six years and $350m to develop, but Massey Ferguson says its global tractor range is now being rolled out across the world. It will be assembled at multiple manufacturing sites across the world and sold on every continent.

The 60-130hp tractor range will include footstep (no cab) and semi-platform (a canopy to keep the sun off); cab versions and specs will depend on the market it’s being sold into.

Although the series has been designed in Beauvais with input from different markets, Massey Ferguson is thought to be the first tractor maker to use this approach for manufacturing, with each model tailored to the markets for which it is being produced.

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The first model, the MF 4708, is already in production in Agco’s new factory in Changzhou, China, for African markets and has already taken a thousand orders from that continent, says MF’s Richard Markwell. Other factories making the tractors include Canoas in Brazil, Chennai in India and Manisa in Turkey.

Tractors for the European market will be fitted with 3-litre emissions-regs-friendly engines from Agco Sisu Power, but for markets that are at an earlier stage of emissions rules, Massey will use Simpson (a subsidiary of Perkins) powerplants instead. Transmissions are currently synchro 8/8 or 12/12 units.

The full line-up will be phased in over the next three years with the first European models on show at the EIMA show in Italy in November.