New Holland balers go yellow

New Holland balers have shunned their traditional red colour scheme and have switched to the yellow livery used for the company’s foragers and combine harvesters.

According to parent company CNH, this clearly differentiates the line of fixed and variable chamber round balers, baler/wrapper combinations and large square balers from their red Case IH counterparts, although under the skin they are almost identical products from the same factories.

New Holland would claim to hold a 19% share of the UK round-baler market, a quarter of which is accounted for by the sale of fixed chamber machines built at the company’s factory in Plock, Poland. The plant also produces TC56 combine harvesters.

Case New Holland captures a massive 42% of the Polish combine market and a quarter of the 6000-unit tractor market, competing typically with eastern European brands such as Ursus and Zetor. Agriculture accounts for only 3.1% of Poland’s GDP but involves nearly a third of the population.