Bovine version of Tinder app to launch on Valentine’s Day

Tudder is a new livestock-matching app for farmers and will launch on Valentine’s Day.

The swipe-based phone app will allow farmers to look for bulls to serve their herd or breeding cows.

The app has been developed by SellMyLivestock (SML) as “a bit of fun on Valentine’s Day” according to co-founder of SML Jamie McInnes, but he says it highlights how relevant online matchmaking is for farmers looking for breeding stock.

“Finding the right match can be daunting for us humans, let alone if you’re a four-legged farm animal,” said Mr McInnes.

“Traditionally, playing moo-pid for cows would require proper grafting: visiting each herd of hopefuls at different farms, or at an auction market, all the while running the risk that the best cow on the market has simply slipped past you.”

See also: All the latest from Farmers Weekly’s Livestock team

How the app works

  • The app features profiles of farm animals from 43,000 farms across the UK, representing about one-third of all UK farms
  • Farmers will swipe right for yes and left for no in the search for the perfect match for their farm
  • Once a match has been made, farmers will be redirected to the SellMyLivestock (SML) website, where they can browse photos and learn more about the breeding stock listed
  • If farmers are interested in viewing or purchasing livestock, they will be able to contact each other to discuss it.

The app is available to download in the Apple and Android stores – search for Tudder to find it.

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