19 August 1999
£2m to push Freedom Food
FREEDOM Food, the RSPCAs farm assurance scheme, is planning to spend £2 million on a television advertising campaign over the next two years to raise consumer awareness about the scheme.
The move follows a recent successful trial in south-east England.
Freedom Foods chairman Peter Davies admitted that many people were unaware of the name but he was confident a campaign would help persuade shoppers to look for the logo.
His comments came as the board of Freedom Food toured an accredited dairy farm in Leicestershire this week.
Farmer Peter Darlington, of Brickfield Farm, Leesthorpe, told the visitors that it was a struggle to find a Freedom Food sticker in shops, and that more needed to be done to get the message across.