12 October 2001


AgriVision – focusing on farmings future – is set to look at real, practical and individually tailored solutions to help farmers tackle the issues that are at the heart of farming in the UK. It will be held on Dec 5-6 at the NAC Stoneleigh Park, Warwickshire.

Taking the exhibitions focus on the food chain, a programme of seminars will provide business-based ideas and solutions and look in detail at what the market wants, how it is satisfied, welfare and quality assurance issues and how to restore consumer confidence.

AgriVision has strong backing from some of the countrys leading food processors and retailers. Sponsors include ASDA, Wm Morrison Supermarkets and Tesco, which will identify consumer trends and show how food chain collaborations can benefit farmers. The event also has sponsorship from NatWest and backing from all the major banks – Barclays, HSBC, Lloyds TSB Agriculture and The Royal Bank of Scotland.

&#42 Knowledge transfer

AgriVision will showcase the Knowledge Transfer Project funded by DEFRA and operated by ADAS, Bristol University and IGER. The project has been created directly from the responses and requirements of practising farmers.

Research and development is another of the central areas covered by AgriVision. With leading research organisations present across arable and livestock sections, visitors will be provided with advice and specific knowledge of how different systems work and how they could enhance final products.

Central to developments within the farming industry is information technology and leading IT companies will display and demonstrate the latest technology and equipment to show a broad range of farm management software which can be tailored to all requirements. IT will be tackled in the seminar programme, which looks at precision farming, how to put IT into practice and how this can boost business profits.

Business advice is also central to AgriVision, utilising the best of UK knowledge and expertise. All applications will be to particular farm situations, while taking realistic time scales into account. Within this area there will be the opportunity to explore non-farming enterprises and how to make profit from your existing resources.

&#42 Practical look

Held within a purpose-built exhibition and conference complex and with strong industry backing, AgriVision will take a practical look at the action that can be taken to take farming in the UK into the future.

&#8226 AgriVision opens from 9am to 5pm on Wed, Dec 5 and from 9am to 4pm on Thu, Dec 6. Ticket prices are £8 and £6 when booked in advance. Advance bookings include a complimentary lunch voucher (limited availability). International visitors have free entrance (with a valid passport) and for every 10 tickets bought in the same category, one will be given free. The ticket hotline is 024-7685 8291 and is open from 9.30am to 5pm Monday to Friday until Nov 28.

&#8226 AgriVision is organised by the Royal Agricultural Society of England (RASE) in association with farmers weekly. For further information contact RASE on 024-7669 6969 or visit www.agrivision.org.uk. &#42

The importance of good business and technical advice has never been greater. AgriVision aims to provide just this in December.

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