Archive Article: 2000/01/28

28 January 2000

Beds-based Jordans Cereals demand for oats and barley is up thanks to a 15% increase in sales of its crunchy muesli in Holland, reports the HGCA. British Cereal Exports helped fund promotions of its products which use 16,000t/yr of cereals, 70-80% of which are conservation grade.