Archive Article: 2002/04/05

5 April 2002

Cheers in order for great British meat

Fancy a pint and a steak sandwich? As eating-out becomes increasingly popular, where better to promote British meat than through pubs and restaurants?

British Meat, part of MLC, does a great job of ensuring chefs make the most of home-produced product. It runs competitions for them to show off their expertise and other promotions. The tasty dishes they create to compete in Pub Chef of the Year, Best Steak Pie of the Year and similar events keep meat dishes prominent on menus.

And they highlight quality to consumers which must be good for livestock producers. What better way to call time on dubious meat imports?