Archive Article: 2002/06/28

28 June 2002

Rutland sheep producer Jim Bradshaw (left) is using a new branding initiative from the Hampshire Down Sheep Breeders Association to fetch a price premium for his lamb. The scheme will place the product in high class butchers shops with a range of promotional material, says the associations Sally Horrell. Butcher Gary Gregg, of G J Doughty butchers, Tugby, Leics, says customers are already returning for more. A producer group is planned for year-round quality supply.