BPC puts 350,000 behind spuds

By FWi staff

THE British Potato Council has launched a £350,000 advertising campaign aimed at promoting this seasons crop to shoppers.

Advertisements will be displayed in food sections of Sunday newspapers with the slogan: “Potatoes….you cant beat em”.

Seven leading retailers have supported the campaign with special promotions on potatoes, said Helen Wills, BPC head of communications.

“These are linked to money-off vouchers and instant win promotions for baking trays stock cubes, recipes and potato bake mixes,” she said.

Ms Wills believes that with confidence in farming so low the campaign will be a good example of the industry taking positive action.

“Our aim is to keep high quality home-grown potatoes at the top of peoples shopping lists by helping them make an informed choice.”

  • Posters and vehicle stickers for the new-season campaign can be ordered from the BPC on 01865 782222.

  • The BPC is keen to hear what growers, packers and processors think about the current campaign and are encouraging them to visit supermarkets to see the promotion in practice. For more information on the advertising campaign contact Victoria Branch at the BPC on 01865 782256.

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